in his BuzzMachine blog
The project was over at the Economist magazine. Sounds like they were doing things similar to our project - be open, talk to lots of people, come up with something on the web that was innovative.
he has some good critiques of their process - the biggest complaint was that they didn't come up with a business idea as a philanthropic/social service kind of idea that won't help the magazine's business much in the near or long term.
And he describes (briefly - would love to hear more) a new class he's teaching - on entrepreneurial journalism. The students will have to do this kind of innovation process too.
Kim
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